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Customer data is an essential success factor for retailers. The better you know your customers, the more specifically you can tailor your store to them. The generation, collection and storage of customer data is subject to stringent data protection regulations. Retailers must…

Frequency generation, alongside conversion and cost-optimization, is one of the main performance drivers in retail. In order to perfect its conversion rate and cost-efficiency, a business first has to attract enough visitors. Continuous frequency generation is thus a tradition…

Foot traffic past a retail business can be measured using people-counting technologies. This effectively represents the potential each outlet can derive from its visitors. The ratio of visitors to passers-by in a certain period of time generates the so-called “capture rate”. It…

By counting visits, retailers can obtain important data allowing the detailed analysis of their locations. This data can be used for outlet optimization aimed at higher revenues and profits. The technology for counting visitors has advanced significantly, conforms with data pr…

Customer frequency is a key figure for retail, allowing us to assess the attractiveness of a store over time and compared to the other branch locations. The greater the number of people who make their way from main street into the outlet, the higher the potential turnover and…

Clothing is one of the most shoplifted types of goods. Fashion items are often expensive and can be relatively easily concealed under clothing or in bags. For this reason, security tags are essential in clothing stores, deterring the sticky-fingered and minimizing economic dam…

Shoplifting is the cause of billions of losses in retail every year. Popular targets for shoplifters are items of clothing, electronics, jewelery, cosmetics and perfume. Proper security tagging can limit the economic burden for retailers. Along with adapted store facilities an…

The coronavirus pandemic strongly influenced customers’ behavior in retail outlets and will have long-lasting after effects. On the one hand, the closure of bricks-and-mortar non-food businesses led to a shift in the retail sector towards food businesses and online trade. On t…

In bricks-and-mortar retail, digitalization is a given nowadays, and will continue to develop rapidly over the coming years. Its implementation is essentially intended to find the best possible way to fulfill customer needs. This reorientation or adjustment in retail to the digi…

Customer analysis has frequently been limited, in bricks-and-mortar retail, to evaluating customer loyalty cards and receipt data, or counting visitors crossing the threshold. Comprehensive customer analyses as carried out in online retail are unusual but do represent a massiv…