Electronic fashion labels are a particularly effective solution for price labelling in fashion retail with its seasonal goods. In this segment in particular, fast response times and high flexibility in pricing are very important.
Since digital shelf labels can only be used to a limited extent for hanging garments in particular, electronic fashion labels, so-called digital clothing labels or fashion tags, specially developed for the fashion retail trade, are used for these product groups.
With the help of these labels, prices and product information can be changed on individual articles centrally or decentrally at the touch of a button. By displaying strike prices in the case of discounts or highlighting them in colour, discount campaigns can be promoted and sales increased.
Similar to digital shelf labels, electronic clothing labels can also be used to localise products. In combination with RFID, a greatly accelerated inventory is also possible. In addition, the labels can optionally also be used for article surveillance and would in this case replace the classic hard labels.
In the field of digital price labels, KRONOS relies on renowned manufacturers on the world market whose products are all compatible with the KRONOS ESL software.
From concept planning to merchandise management integration to complete rollout planning and implementation as well as system monitoring during operation: KRONOS supplies the appropriate service modules depending on the desired expansion stage.
